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Writing We transform your expertise into custom business, scholarly and trade magazine articles; white papers; case studies; books; blogs; newsletters and more. |
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Media Outreach We create tailored editorial and speaking opportunities in targeted industry-specific outlets and custom-design visibility programs to attract the attention of the media. |
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Marketing Support We provide the extra hands-on expertise and consulting needed to develop and execute marketing plans and projects, support sales efforts, coordinate social-media initiatives and more. |
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Why Should You Conduct a Compet**ive Analysis? Regardless of the industry you’re in, it’s essential to have your finger on the pulse of the market. At a minimum, an annual review of the compet**ion (compet**ive analysis) is one of the most important methods you can use to gain direct insights into your customers’ and prospects’ world. Continue Reading |
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How to Create a Multicultural Marketing Strategy Multicultural consumers represent approximately 40 percent of the pop****tion, yet only five percent of marketing spending is multiculturally oriented. When executed well, multicultural marketing—the targeting and reflection of different ethnicities and cultures within a brand’s overall audience—can unite people, empower groups and capitalize on culturally connected pop****tions. When executed poorly, it can lead to backlash and a potentially devastating brand image. Continue Reading |
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The Art of B2B Storytelling in Marketing The business-to-business marketplace is built differently than its business-to-consumer counterpart. B2C sells products or services directly to individuals. B2B targets organizations where the sales process can be longer and more complex. This reality makes the B2B marketplace more resistant to the sometimes whimsical, flashy or ostentatious marketing tactics used in the B2C space. Continue Reading |
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